Building brands better.

We are a Chicago brand strategy firm that tackles the most complex growth issues to build more successful brands.

How can we help you?

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Pro Bono Strategy Jetpack

Our Annual $30,000 pro bono strategy project for a Chicago purpose-driven business

We Are Proud to be a B Corp

We pride ourselves on not being just another consulting firm. We don’t come in with briefcases and cookie cutter solutions. We meld our expert process with collaboration and a bit of fun, to bring out the best possible results.

As a brand strategy firm, we see a lot of false “good” claims. We didn’t just want to claim we were a company held to higher standards; we wanted to prove it. Compass(x) Strategy first certified as a B Corp in 2011 and continues to be certified today after two recertification audits.

Find Out More About Us

Get our expert advice on building a more effective brand strategy


We Love What We Do

And So Do Our Clients

I loved the thoughtful and intelligent approach to the research and the collaboration that helped them take our achilles heel and turn it into a great plan…Compass(x) helped us take a very complex challenge, telling the story of our solution, which was designed to tackle complex problems with many users, buyers, and influencers with very different levels of understanding. In short, making our story simple was really hard and they finally helped us do it!

Eileen Murphy

Founder, ThinkCERCA

Working with Nancy from Compass(x) has given us a new perspective and solution that I do not think I would have unearthed working with anyone else. She was able to truly understand our problem and situation. As a result of prospective client research Nancy led, together we were able to elicit core themes, ideas, and suggestions that are deeply rooted in the fundamental challenge and needs of clients. I feel we were able to develop a more compelling positioning and approach based on Nancy’s expertise and approach.

Jenne Meyer

Vice President, Brand, ERDMAN

Being a small company, we were doing many of the right things, but needed to do a better job of utilizing our resources…They did an excellent job of understanding our business goals, our talents and our culture, and didn’t just present information we already knew…As a bonus, we absolutely enjoyed working with them. Their culture is a perfect combination of extremely intelligent with a laid back style, and that made it very easy to collaborate with them.

Mike McDonald

VP Business Development, Prime Advantage

We loved working with Compass(x)! They did a phenomenal job digging in to understand our needs and creating a brand strategy that really addressed the issues and felt like a natural fit for us. The results created a significant shift in how we communicate about ourselves and will have a long lasting impact.

Laura Zumdahl

CEO, New Moms

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