Bill Whyte has had a stake in sustainability long before starting Badger Balm. “Bill is a carpenter by trade, and used to build sustainable housing here in New England,” shares Badger Balm’s Digital Marketing Manager, Jentri Jollimore. “The winters here can be really rough, and Bill’s hands were in bad shape, so he started coating his hands in olive oil-soaked socks, and then wrapping all of it in plastic bags before going to bed.”

Upon being challenged by his wife and Badger Balm COO, Katie, to come up with a solution that didn’t involve a sock and plastic bag concoction, Bill “started experimenting in the Balm format using olive oil, beeswax, castor oil, aloe vera, sweet birch and wintergreen essential oil. The formula worked really well at both soothing and protecting his hands, so he started giving out tins to fellow carpenters.”

Since its inception in 1995, Badger Balm has expanded from it’s namesake product to include organic body care products, lip balms, bug repellents, sunscreens (and the list goes on). What has also continued to evolve is the business’ sustainability initiatives which landed the company on the ‘B Corp Best for the World’ List in 2016, an honor awarded to the top 10% of more than 1800 B Corps around the world.

Looking ahead, the company plans to push forward on its vision of a healthier world. “The part that excites me most is the future of sustainable sourcing. Looking beyond certifications to systems that consider the bigger picture. Systems that are good for ingredient, farmers, processors, and the planet,” shares Jentri.

badger-balm-logoWhether it’s their rigorous supplier standards, eco-friendly manufacturing process, or the investment they make in their employees, it’s easy to see how each component of Badger Balm is built on sustainability. “I hope that other businesses will be able to look to Badger’s social and environmental initiatives as examples of how treating people and planet kindly benefit all,” said Jentri. “It’s a unique company, and a unique company culture, and I think that will be the
lasting legacy.”

If you’re interesting in learning more about Badger Balm, you can visit their website or their official B Corp page.



Sehare is a Strategist at Compass(x) Strategy, a Chicago brand and growth strategy firm that creates sustainable growth for passionate companies.

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