Does your company
have a Brand Strategy?
We believe the key to creating sustainable growth is through a clear and ownable Brand Strategy.
Without a strategy, you don’t know where you’re going
Without a clearly defined Brand Strategy, every executional decision takes a Herculean amount of effort (anyone sick of planning meetings yet?). However, once you have made the clear choice of where to play and how to win, the executional decisions get easier, faster, and less costly. It becomes more obvious what the right copy is for the website homepage, or what keywords to own to get good leads, not just increased traffic.
What is Brand Strategy anyway?
As the path to creating sustainable growth, it’s critical to get your strategy right. Since strategy is so important, we thought we’d break down what it really means.
Compass(x) founder, Nancy Goldstein, defines brand strategy in this 2 minute video.
Ready to get started?
Launch our free Brand Strategy assessment to get personalized advice that will help you make better brand decisions.
We now challenge you to put your brand to the test. Use our assessment tool to find out how strong your Brand Strategy is and get our thoughts on how to strengthen it.