When marketing complex product or services, it often takes more than one person to say yes, making marketing and sales efforts difficult to navigate.
We map the decision process that potential customers go through and identify the needs and agendas of each of the decision makers and influencers that plays a role in the selection process. From there, we can develop a clear messaging plan to ensure that everyone who plays a role is on board and excited about your brand to address their needs.
What You Get
Identified audiences and key decision makers
Mapped decision buying process to inform messaging
Key messages compelling to those audiences and decision makers