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 Moving Beyond Trial to Customer Loyalty  It is coming up on the Oscars, which is one of my favorite reasons to have a party.  I invite several friends and we eat Oscar themed food (Penne Zellwegger still reigns as one of my favorite food puns), drink cocktails, bet on the winners and dish about jewelry and dresses.  While planning this year’s festivities, I determined that I have two objectives for the party.  First