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A few weeks ago, I was introduced to the board game Go.  This is the most amazing game I have ever played: it’s strategic, creative and challenging. It is a simple game to learn, but difficult to master. Words cannot express how bad I am at this game. But I am learning, (hopefully) improving, and loving the process of getting better.  Here’s how it works: two players alternate placing stones on the board in an

June 26, 2012 5:30PM at the Haworth Showroom, Merchandise Mart Join Nancy Goldstein and Susan Smith of Selloquent and they talk about sales and marketing for small business owners. Today’s marketplace presents a unique opportunity for women in Architecture, Interior Design, Construction and Real Estate to market their business and generate more sales revenues. The Connection Points networking event program will focus

Measure What Matters for Your Business Recently, I started seeing an acupuncturist to alleviate my allergies, chronic bronchitis and other respiratory joys (Her name is Grainne McKeown and she is awesome).  The first time I went, Grainne took my pulse(s).  Yep.  Pulses.  Plural.  Twelve readings to be exact. The reason for this, I was told, was that while Western medicine only measures the quantity of the pulse (beat

Last summer, I had the honor of being asked to post a video about why I do the work I do for She’s Next.  Here it is!  Let me know what you think.

Technology has given us the ability to create finely honed tactics. And that is good. Tactics do matter and can, on occasion, be a game changer for your business. However, they have more consistent impact when their role within the big holistic picture is considered.

 It’s not about your brand personality.  It is who you are that matters. In the classic 80’s film “Say Anything,” John Cusack’s non-jock, outsider character is asked how he got Diane Court, the most elusive girl in school, to go out with him. After stating the obvious (“I called her up”), he ultimately responds with, “I’m Lloyd Dobler.” Who you are matters.  Not just what you make or sell (or process), but who

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify  or vilify them. About the only thing you can’t do is ignore them. Because they change things. They invent. They inspire. They push the human race forward&#

 The Role of Strategy vs Tactics in Marketing  I have been thinking about distractions lately.  Not only about how I am often distracted, but how politicians and businesses get distracted.  Usually by the things that don’t really matter.  As I started writing this, my mind wandered (!) to a quote that I thought was relevant.  “Don’t waste your time with the flashy tentacles just because they’re waving around trying t

August 25th, 2009 Developing Your Brand Strategy for the Internet Workshop Time:  8-5 Location:  ITA TechNexus, Conference Rooms A&B,  200 S Wacker, 15th Floor, Chicago Compass(x) Strategy is Partnering with The Tektite Group to put on a full day workshop intended for small and mid-sized business owners that want to better understand technology to grow their business. Participants will learn how to articulate the