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Technology has given us the ability to create finely honed tactics. And that is good. Tactics do matter and can, on occasion, be a game changer for your business. However, they have more consistent impact when their role within the big holistic picture is considered.

 The Role of Strategy vs Tactics in Marketing  I have been thinking about distractions lately.  Not only about how I am often distracted, but how politicians and businesses get distracted.  Usually by the things that don’t really matter.  As I started writing this, my mind wandered (!) to a quote that I thought was relevant.  “Don’t waste your time with the flashy tentacles just because they’re waving around trying t