Technology has given us the ability to create finely honed tactics. And that is good. Tactics do matter and can, on occasion, be a game changer for your business. However, they have more consistent impact when their role within the big holistic picture is considered.
The Role of Strategy vs Tactics in Marketing I have been thinking about distractions lately. Not only about how I am often distracted, but how politicians and businesses get distracted. Usually by the things that don’t really matter. As I started writing this, my mind wandered (!) to a quote that I thought was relevant. “Don’t waste your time with the flashy tentacles just because they’re waving around trying t