Our Team


Nancy Goldstein – Founder and Chief Strategist

NancyHeadshotNancy Goldstein founded Compass(x) Strategy with a mission to make business a Force for Good.  As Chief Strategist, Nancy brings 20 years of experience growing businesses of all shapes and sizes.  Her specialties include:  marketing strategy development, value propositions and positioning, brand communications, new product launches and business model development.

Prior to launching Compass(x) Strategy, Nancy was a Director of Consulting at Zyman Group, a boutique marketing strategy consulting firm founded by Sergio Zyman, the former CMO of Coca-Cola.  While at Zyman Group, Nancy led projects for clients as varied as: beverages, not-for-profit, pet food, industrials and financial services. Nancy co-authored a white paper on connecting brands to consumers in a digital world.  She also co-created an approach to identify and leverage consumer preference at key points in the decision-making process for durables and other “considered goods.”

Nancy honed her business building and marketing skills running some of the world’s most iconic brands.  Nancy was recruited to World Kitchen to turn around the struggling CorningWare and Revere brands – household staples for generations that had lost their way.  At Pillsbury and General Mills, Nancy ran large, complex businesses such as Old El Paso Mexican Food as well as launching new products such as Refrigerated Ready-to-Bake Cookies and Brownies.

Nancy earned an MBA from the Olin School at Washington University and a BA in Economics and Psychology from Tufts University.

In her free time, Nancy serves as Board Member and Marketing Chair for Climate Cycle, a Chicago non-profit whose mission is to “Inspire students to green our world.”  She is a massive fan of all things Joss Whedon, Arrested Development, new music, Katherine Hepburn movies….Simply put, she loves all things pop culture.

You can reach Nancy at nancy@compassxstrategy.com


Marc Johnson 

MarcHeadShotMarc Johnson believes that doing good and profitability are not mutually exclusive business objectives. Marc is an experienced marketing professional with 18 years of work in brand management, strategic planning, program development and project execution. He excels at creatively solving problems, particularly those involving limited resources and multiple stakeholders in diverse, entrepreneurial and high-growth environments.

Before Compass(x) Strategy, Marc held multiple leadership roles within forward-thinking, industry-leading organizations. He served as the Director of Marketing for Chicago’s award-winning Intelligentsia Coffee as the company tripled both its revenues and café locations while fundamentally changing the way in which specialty coffee was grown, harvested, purchased, roasted and served. Under Marc’s leadership the company’s efforts were featured by the New York Times, Saveur, GQ, and Los Angeles Times, among other publications.  Marc is most proud of his work at Intelligentsia helping coffee farmers generate greater incomes by asking customers to pay more money for a superior product; truly the intersection of “doing good and profitability.”

In his other roles, Marc helped create the new beverage category of all-natural functional drink as the Director of Marketing at Solixir, introduced Starbucks Coffee to states throughout the Midwest, and helped Fortune 500 and start-ups create and execute strategy at UPSHOT Marketing. He has worn many hats throughout his career and brings an incredible passion to his work.

Marc earned an MBA from the Haas School of Business at the University of California-Berkeley and a BA in Philosophy from the University of Notre Dame.

Where does Marc fly his own “geek flag”? Reading the bio above, it shouldn’t come as a surprise that he spends a great deal of time obsessing over coffee.  Whether critiquing his colleagues’ ability make the stuff, waxing rhapsodic over a new coffeebar, or discussing the pros and cons of the Chemex vs. a Hario pourover, it might just be best not to get him started… but if you do come by the Compass(x) offices, he guarantees that you will love whatever he prepares for you, especially when it is of the East African variety.

You can email Marc directly at marc@compassxstrategy.com.


Dan Nichols 

DansHeadshotDan is all about digital, executing Compass(x) Strategy’s content management and digital strategies since early 2012. He has an eight year background in public communications and his specialties include:  marketing strategy, integrated marketing communication, copywriting, social media, journalism, campaign development and execution.

Prior to joining the business world, Dan served in the U.S. Army as a Public Affairs Specialist, combining the best elements of on the ground photojournalism, and public relations. While serving he worked in the smallest detachments overseeing daily operations of an eight person detachment, to being the lead social media coordinator at U.S. Army Europe Headquarters in Heidelberg, Germany. During his career with the military he covered over 300 stories for international audiences and was stationed in multiple countries including duty in Iraq and Kosovo.

Dan was the head of social media efforts when the U.S. Army first officially adopted the medium in 2009. He created the social media policy, standards, and procedures for headquarters and regional offices spread across four European countries and supporting 51 nations from Great Britain to Turkey, as well as units deployed in Iraq and Afghanistan, resulting in the first full implementation of social media practices by U.S. Army Europe.

Dan is completing his BA in Marketing Communications at Columbia College Chicago. He is also the President of the college’s chapter of the American Marketing Association.

In his free time, Dan enjoys being an avid gamer (with a heavy Dota 2 obsession), enjoying all things geek/tech, and being a mass consumer of media with an undying appetite for TV shows and movies.

You can contact Dan directly at dan@compassxstrategy.com

Experts in What You Need

Compass(x) Strategy has an extensive network of the best and the brightest in Advertising, PR, Brand Identity, Web Design and Hosting.  Whatever your needs, Compass(x) Strategy can ensure that you have the right people working on your business.